Setting up online workshops for popular crafts like macramГ©

Setting up online workshops for popular crafts like macramГ©

Problem

Many people are searching for engaging, hands-on activities that provide a creative outlet, promote mental wellness, and foster community connections, particularly during times of isolation.

Product

An online platform offering live and recorded workshops focused on popular crafts like macramГ©, allowing participants to learn new skills, express creativity, and connect with like-minded individuals.

Target Audiences

• Craft Enthusiasts:

Individuals who enjoy DIY projects and want to deepen their craft skills by participating in guided workshops.

• Mental Health Seekers:

People looking for therapeutic activities to reduce stress and anxiety, recognizing that engaging in crafts can enhance mindfulness and emotional wellbeing.

• Remote Workers:

Professionals working from home who seek purposeful leisure activities to break the monotony of their work routines and foster social interactions.

USP

A unique combination of expert-led instruction and community interaction, where participants not only learn a craft but also connect with others, fostering a supportive environment for creativity and mental health.

Value Proposition

Cultivate creativity and provide a sense of community by offering entertaining and informative online craft workshops that not only teach new skills but also serve as a therapeutic escape from everyday stresses.

Names

• MacraMakers Hub
• Knotty by Nature
• CraftConnect Workshops
• Artisan's Escape
• Create & Connect

Business Model

Hybrid model - Charge per workshop for individual attendees while offering subscription packages that provide access to a variety of workshops each month, along with exclusive content like tutorial videos and project kits.