Top 7 ESSENTIAL Steps for Creating EXPLAINER VIDEOS for Businesses in 2025

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Explainer videos have rapidly become one of the most effective tools to market businesses, especially in 2025. In a world where consumers prefer visual storytelling to text-heavy content, businesses that leverage explainer videos can elevate their brand, simplify complex concepts, and gain customer trust. The growing adoption of these short animated videos has also made them a great business idea for first-time female entrepreneurs, as they’re easy to manage, require minimal technical expertise, and can be launched with a low investment.

This article provides 7 essential steps for creating compelling explainer videos, outlines important elements for picking a business idea, and discusses strategies female founders can adopt to succeed in the growing explainer video creation niche.

Why Explainer Videos Are Essential for Businesses

Here’s what makes explainer videos a must-have marketing tool:

High Engagement: 91% of consumers are more likely to trust a brand based on video quality, and 98% watch explainer videos to better understand a product or service.
Boost Sales: 87%-89% of consumers report buying products after watching compelling explainer videos.
Preference for Videos: A whopping 78% of customers prefer learning through videos vs text articles or other methods.

These stats highlight why this niche is highly lucrative; it meets the growing demand for bite-sized, high-quality content that drives conversion rates.

7 Steps to Create Explainer Videos for Your Business in 2025

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1. Define the Goal

To create a video that truly resonates with your audience, start with a clear purpose. Are you explaining a product, introducing a service, or solving a problem? Your video goal will shape the content, length, and tone.

For female entrepreneurs, identifying the client's pain points is crucial to earning trust and creating impactful videos.

2. Understand Your Target Audience

Knowing your audience ensures your explainer video addresses their specific needs. Research audience demographics, behaviors, and preferred communication styles to craft personalized videos.

3. Write a Concise Script

The script is the backbone of a successful explainer video. Focus on clarity and brevity, ensuring you capture valuable information without overwhelming your viewers. A tool like the F/MS AI SEO Tool can help write professional-grade scripts optimized for audience engagement.

4. Choose the Right Animation Style

Animation simplifies complex ideas and keeps viewers engaged. Options include:

2D Animation for playful storytelling.
Whiteboard Animation for instructional content.
3D Animation for more elaborate videos.

Use platforms like Canva to create visually appealing designs or advanced animation platforms like Biteable for professional outputs.

5. Invest in High-Quality Music and Voiceovers

82% of viewers believe sound design significantly affects the appeal of a video. Platforms that provide royalty-free music, along with professional voiceover services, ensure your video has high production quality.

6. Optimize for Mobile and Social Media Platforms

As most viewers consume video content on mobile devices, ensure your videos are optimized for smaller screens and social media sharing. Research shows that short-form videos generate 50% engagement on these platforms.

7. Use Analytics to Refine Your Strategy

Explainer videos aren’t "set-it-and-forget-it" tools. Leverage analytics to measure performance (view counts, engagement rates, click-through rates). The insights guide future video creation to enhance effectiveness.

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Picking a Business Idea: What to Focus On

For aspiring female entrepreneurs looking to break into the explainer video niche, here’s a checklist to refine your business plan:

Problem Identification

Determine gaps in the market. For example, some industries need better animated onboarding materials, while others want simplified tutorials.

Target Audience

Niche down on your audience to stand out. For instance, tech startups, SaaS providers, or eco-friendly brands often require explainer videos to simplify their innovative offerings.

Value Proposition

What makes your videos unique? Is it cost-efficiency, highly customized animations, or faster delivery times?

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Business Model

Create a pricing model suitable for your audience - monthly subscriptions, tiered packages, or one-time video creation services. For instance:

Starter tier: Simple explainer videos for $300.
Professional tier: Advanced animation videos for $1,500-$2,000.

MVP (Minimum Viable Product)

Focus on creating low-cost sample explainer videos to validate your idea. Platforms like Canva are perfect for building a quick portfolio. Once validated, expand services.

Getting the First Customers

The biggest challenge isn’t building your product; it’s marketing it. You need an outreach plan even before creation begins. For example:

SEO Optimization: Use tools like the AI SEO Blog for better visibility online. Create branded blog content that targets key search terms like “explainer videos for startups.”
Social Media Strategy: Post behind-the-scenes clips, client testimonials, and examples of your work on Instagram and LinkedIn.
Directory Listings: Boost your outreach with the F/MS Marketing Directories, which feature 1,500+ free directories for your business.

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Common Mistakes and How to Avoid Them

1. Overcomplicating the Message

Explainer videos should be concise and easy to follow. Avoid cramming in too much information.

2. Undervaluing Production Quality

Consumers equate poor production with a lack of professionalism. Invest wisely in sound design and visuals.

3. Ignoring Metrics

Failing to track the effectiveness of your video wastes valuable insights that could improve your future projects.

Pro Tip: Use AI-enhanced Marketing Tools

Leverage AI tools with human oversight to streamline your marketing efforts. The F/MS AI Article Writer generates search-engine optimized content, helping videos rank not only on Google, but also in emerging AI tools like ChatGPT or Perplexity.

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Conclusion

Explainer videos are an exciting and profitable venture for first-time female entrepreneurs. By creating simple yet engaging animations, driving conversions through marketing tools, and targeting industries with high demand for clarity, you can build a scalable business from home with low investments. Resources like the F/MS Marketing Services can amplify visibility and SEO rankings, ensuring your explainer video company thrives.

Take the first step today by leveraging easy-to-use tools and focusing on your unique value proposition!

FAQ About Creating Explainer Videos for Businesses

1. Why are explainer videos so effective for businesses?

Explainer videos simplify complex ideas, tell a compelling story, and increase engagement with customers. For example, 87% of consumers report buying products after watching a great explainer video. Learn more about explainer videos

2. What types of explainer video animations are most popular?

Popular animation styles include 2D animations for storytelling, whiteboard animations for educational content, and 3D animations for elaborate visuals, ideal for tech startups and SaaS industries. Check out animation styles on Canva

3. What is the average cost to create an explainer video?

The cost varies widely from $600 up to $250,000 depending on factors like production quality and animation type. The median cost is approximately $5,400. Discover detailed cost breakdowns

4. Which platforms can I use to create explainer videos easily?

Platforms like Canva and Biteable offer user-friendly tools to design explainer videos at affordable costs, while premium studios like Vidico focus on high-end production quality. Explore Biteable’s tools

5. How can businesses track the performance of explainer videos?

Analytics tools help measure metrics such as view counts, click-through rates, and engagement statistics, ensuring businesses can optimize their video strategies. Learn more about tracking video performance

6. What industries benefit the most from explainer videos?

Explainer videos are ideal for SaaS companies, eco-friendly brands, and other industries that require simplified demonstrations of innovative products or services. See industry use cases

7. Can I use AI to write SEO-optimized articles that help my brand grow?

Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free

8. How can businesses use explainer videos for social media?

Short-form explainer videos optimized for mobile are highly effective on platforms like Instagram and LinkedIn, driving up to 50% engagement rates.

9. Why should businesses invest in professional voiceovers and sound design?

82% of viewers say sound design influences the quality and appeal of a video, making it crucial for brands to invest in professional voiceovers and royalty-free music.

10. What common mistakes should be avoided in explainer video creation?

Avoid overcomplicating the message, using low-quality production materials, and neglecting analytics. These mistakes can limit engagement and brand trust. Get tips to avoid video production mistakes

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.